yoko.s[at]sophia.ac.jp

We provide an environment where you can learn, grow, and discover your potential. You will be encouraged to think critically, challenge yourself, and engage with diverse perspectives. We look forward to welcoming motivated students who are eager to make a positive impact on society.

Social Psychology, Consumer Psychology, Consumer Behavior, Brand Management

・ Sugitani, Y., Togawa, T., & Motoki, K. (2025). Socially Excluded Employees Prefer Algorithmic Evaluation to Human Assessment: The Moderating Role of an Interdependent Culture. Computers in Human Behavior: Artificial Humans, 100152. https://doi.org/10.1016/j.chbah.2025.100152

・Sugitani, Y., & Togawa, T. (2025). What We Pursue by Purchasing Brands: An Abstract Mindset Leads Consumers to Value Self-Brand Connection in Purchase Decisions. Quarterly Journal of Marketing, 45(2), 86-94. https://doi.org/10.7222/marketing.2025.018

・Togawa, T., & Sugitani, Y. (2022). Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention. Journal of Consumer Psychology, 32(4), 687-698. https://doi.org/10.1002/jcpy.1268