Place Branding, Cultural and Creative Industries, Global Marketing, Public Policy, International Business

Entrepreneurship and Innovation, Entrepreneurial Ecosystems, Organization Theory, Strategic Management, Comparative Research

Strategic Management, Competitive Advantage, Organisational Learning, Innovation, Creativity, Exploration, Exploitation, Microfoundations

Consumer Psychology, Marketing, Branding

International Accounting, Capital Market Analysis, Corporate Governance

Marketing Strategy, Consumer Behavior